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Customer Experience

We automate customer delight.

Our Capabilities

Scalable customer experiences for lasting market success.

As global price competition intensifies, customer experience becomes the decisive counterweight and differentiator.

Yet while customer expectations for personalization and speed keep rising, most companies’ resources are shrinking or stagnating. They need new ways to deliver experiences that are both more relevant and more efficient.

That’s where we come in. We strengthen our clients’ competitiveness with an efficient “production line” for outstanding customer experiences.

Growth Driver

From experience to results.

Customer experience drives a significant increase in your most important business KPIs at every relevant stage of your customer relationship.

Explore Our Portfolio

Marketing Experiences

More Leads

Sales Experiences

More Revenue

Service Experiences

More Loyalty

Product Experiences

More Engagement

MHP Customer Experience Engineering

Automating Customer Delight

Outstanding customer experiences don’t happen by chance. They result from a clear strategy, intelligent data, powerful technologies and consistent execution. That’s why our MHP Customer Experience Engineering portfolio spans these five layers:

CX Capabilities

01 Strategy

We define the target vision, the approach and the tools for lasting customer experience success.

Experience Strategy
Your target vision for the perfect customer experience

Together, we develop the vision for a brand-differentiating customer experience, with a clear channel strategy and customer-centric journeys and experiences.


CX Operations
Efficiently organizing outstanding customer experiences

Successful customer experiences are the result of a well-coordinated team. We design the processes, responsibilities and tools that make it possible.


CX IT Architecture
The technology blueprint for competitive advantage

We translate customer experience goals into a clear IT and AI roadmap that prioritizes investments and accelerates innovation.


Design Systems
Consistency and efficiency by design

We establish scalable design systems for more efficiently produced, consistent digital experiences across brands and channels.

02 Data

We consolidate, structure and connect your data with your platforms and AI solutions, enabling personalized experiences and data-driven decisions.

Customer Data Platforms
The key to individual customer relevance

We unify your data in a CDP as a single customer profile, laying the foundation for customer intelligence and personalized experiences at scale.


PIM / DAM
The foundation for authentic product experiences

We create a single source of truth for product data and content, so information is consistent and available across all channels.


Customer Identity and Access Management
Your ticket to your digital ecosystem

Our identity and access management solutions enable seamless registration, login and consent processes, and secure access to digital products and services.


Data Integration
The nervous system of your CX organism

We connect your data sources into a high-performance data landscape and make information available wherever platforms, analytics and AI solutions need it.

03 Platforms

We implement the technology platforms required to develop and deliver modern customer experiences.

CRM
The orchestrator of your customer interactions

We create a structured foundation for managing customer relationships, interactions and sales opportunities across the entire customer lifecycle.


Commerce Platforms
The foundation for seamless digital shopping experiences

With modular, scalable e-commerce platforms, we connect products, prices, orders, customer data and fulfillment into smooth business processes.


Finance Enabler
Paving the way for transparent and efficient finance processes

The MHP Finance Enabler manages one-time and subscription purchases across business models, companies and countries, in compliance with accounting and financial regulations.


CMS
The platform for scalable, reliable and localized content delivery

With a modern CMS architecture, we decouple content from the frontend, enabling faster, more flexible omnichannel publishing and seamless ongoing development.


Analytics & BI
The reliable source for data, insights and strategic decisions

We help companies consolidate data, standardize reporting and gain actionable insights.


Dealer Management Systems
The key to efficient dealer operations and a seamless customer experience

We support the rollout of dealer management systems that enable well-controlled sales, service, parts and financing processes across the entire dealer network.


Fleet Management
Digitalizing and scaling future-ready fleet management processes

We help you build a centralized fleet ecosystem that integrates partners, automates processes and ensures transparency from order to operation.

04 Automation

We use AI solutions to make customer experiences smarter, more personally relevant, faster and more efficient.

AI Agents Factory
The platform for building and orchestrating AI agents that people trust

Our Agent Factory takes agents from pilot to production: integrated into your systems, vendor-agnostic, auditable and purpose-built for business teams.


AI Analytics
The engine that turns data into action

Our AI Analytics detects anomalies in real-time signals and automatically triggers the next best actions, removing stumbling blocks from your customer experience before they arise.


AI Decisions OS
Your AI expert panel for CX challenges

Our Decision OS analyzes complex questions from multiple perspectives and delivers recommendations that help you make well-founded decisions in no time.


AI Personas
The next level of customer centricity

Our AI Personas are highly authentic digital twins of your target groups, enabling customer research without the usual effort, time or confidentiality concerns.


AI Content Factory
The automated media factory

Our AI-powered content supply chain enables the highly efficient creation and delivery of tailored content across markets, audiences and channels.


AI Governance
The foundation for compliant, scalable AI adoption

We establish governance frameworks, responsibilities and safeguards for the responsible, scalable use of AI.

05 Experiences

We design, build and operate marketing, sales, product and service experiences that delight customers and create measurable value.

Web Sites & Shops
Driving customer loyalty, conversion and digital growth

We build platforms that bring brands to life, localize and personalize content, and guide users along the entire customer journey through to a successful purchase.


Immersive Experiences & Configurators
Authentic product experiences that convince

We captivate potential customers with highly realistic, interactive product visualizations and customization options, all from one central platform suite for every publication.


Product Interfaces
The bridge between customers, products and digital services

Our digital product interfaces seamlessly complement the physical user experience with digital interactions that combine consistent aesthetics with compelling functionality.


Companion Apps
Adding value to every product

Our companion apps enrich the product experience with digital features and services, increasing product value, competitive advantage and monetization potential.


Conversational AIs
Automated customer advisors

Whether by phone or chat, we develop conversational experiences that let you be there for your customers with no wait times, in any language and with real problem-solving capability.


Customer & Dealer Portals
The key to lasting, successful relationships

We connect dealers with organizations and customers with brands through central access to relevant services and information, plus process support across all audiences.

Insights & Perspectives

Perspectives, studies and hands-on experience from our customer experience experts.

Customer Experience & Sales
Success Story

Scaling the Porsche.com Experience

Porsche has evolved its old, monolithic front-end into a modern, modular framework. The migration was carried out whilst the system remained live.
Customer Experience & Sales
Whitepaper

Measuring & scaling UX maturity systematically

Learn how mature the user experience of German companies really is and how you can develop UX in your organization from a “nice-to-have” to a strategic value driver. The UX Maturity Report shows where companies stand today and what roadmap they can use to move up the ladder.
Customer Experience & Sales
06.10.2025 Blog

Experiential Commerce

Boost brand loyalty, differentiation, and relevance in digital commerce with experiential commerce. Find out more.
Customer Experience & Sales [Translate to English:]
Success Story

Porsche Passion Report

Learn how Porsche AG, together with MHP and Qualtrics, has modernized its experience management – making it scalable, integrated and customer-centric.
Customer Experience & Sales
20.08.2025 Blog

Goodbye Super App, Hello Digital Companion

Super apps are just the beginning​: boost customer engagement with your digital companion​
Customer Experience & Sales
Success Story

Lease & drive: A new touchpoint is born

For Deutsche Leasing AG, MHP is developing the S-Mobility Portal, an innovative, standard-setting sales portal for commercial customers.
Customer Experience & Sales
05.05.2025 Blog

Welcome to the Communiverse

Why strong communities are the future of brands
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Our Partners

Powerful technologies for outstanding customer experiences

Outstanding customer experiences emerge when strategy, data, platforms, AI and experiences work together seamlessly. That’s why we combine our customer experience engineering expertise with technologies from leading partners: from CRM, commerce and content management to conversational AI and real-time 3D visualization. Together, proven platforms and our integration strength form an efficient “production line” for customer experiences. For every requirement, we choose the technology that best fits your goals and get it up and running quickly.

Get Started

Whether it’s a maturity check, an AI opportunity workshop or a direct MVP sprint, we start where you are today. One conversation is all it takes to find out.

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