Jump to content
  • Blog, Digital Transformation
  • Published on: 16.09.2025
  • 4:36 mins

What if your greatest advantage lies in your ability to collaborate?

The automotive and manufacturing industries are facing a tectonic shift: software instead of steel, platform thinking instead of product focus, co-creation instead of control. New players such as BYD or Rivian are showing what many established incumbents still struggle with: treating partnerships not as a last resort, but as a strategic operating system.

Our new study The Power of Partnerships reveals: 87% of OEMs expect their supply chains to fundamentally change within the next three years. To master this transition, isolated solutions will not suffice – what is needed is a resilient network. The future will not be built in isolation. Success depends on the ability to collaborate as equals – strategically, culturally, and operationally.

  1. Enterprise IT Partnerships as the Foundation 

    Software-defined vehicles, AI-enabled production, data-driven services – all require a modern, scalable, and integrable IT infrastructure. Companies that modernize their ERP and cloud environments together with specialized technology partners create the foundation for agile innovation and secure data flows.

    But many organizations still rely on system landscapes that were never designed for openness, modularity, or interoperability. The result: silos, media breaks, and integration hurdles. Treating IT purely as an internal issue forfeits the opportunity for joint value creation.

    For the automotive industry, long rooted in proprietary systems and strict control, this shift is a paradigm change. It is not just about technical compatibility – it is about building an innovation platform where external partners can contribute effectively and securely.

  2. Product and Innovation Partnerships as a Growth Engine 

    At the same time, leading companies actively seek partners who bring technological expertise, market access, or regulatory know-how – whether for new software platforms, cockpit experiences, charging infrastructure, or ADAS modules. This kind of co-creation shortens development cycles, enhances customer proximity, and scales new offerings faster.

    Particularly in the early innovation phase, the potential is enormous: companies that involve partners early in product development – rather than later as mere suppliers – improve both implementation quality and market viability. The outcome: faster MVPs, stronger user adoption, and more sustainable business models.

    But this requires a new mindset – especially among decision-makers: shifting from control to trust, from single accountability to shared ownership. In an environment increasingly shaped by platforms, shared data spaces, and modular ecosystems, true collaboration becomes a decisive differentiator. 

Technology Alone Is Not Enough

Resilient partnerships rest on a shared vision, clear governance, shared responsibility – and the willingness to engage culturally.

Where co-creation takes place, conflicts must be actively managed, dependencies deliberately shaped, and successes jointly celebrated. Partnership is not only about creating together – but also about enduring together. At the breaking points – when goals diverge, resources are scarce, or market pressure rises – it becomes clear whether an alliance can hold.

Too often, partnerships fail not because of technical issues, but because of lack of trust or internal overload. Missing role clarity, weak escalation mechanisms, or no shared definition of success undermine even the best technology fit.

The winning model of the future is: orchestrated ecosystems instead of isolated silos. 
That means: not only thinking bilaterally, but in dynamic value networks. Not only working functionally, but integrating cross-functionally. Not only managing supply chains, but designing value networks.

Companies that embrace this expand not just their technical capabilities – they gain strategic agility. They can respond faster to market shifts, shorten innovation cycles, and navigate regulatory change together with their partners. 

Three Concrete Steps to Build Partnership Readiness

Rethinking partnerships is not only about bringing others to the table – but about preparing your own organization. Successful collaboration requires both strategic and operational groundwork. Our study identifies three levers that should now be prioritized:

  1. Build Partnership Readiness 
    Many companies want to collaborate – but fail because of their own structures. The first step is internal: modernize legacy systems, establish API-first architectures, open up data spaces. Without a partnership-ready IT backbone, every alliance remains fragmented.

    Security and governance models must also evolve: companies that want to access real-time data jointly with partners need clear access rights, auditing capabilities, and trust in their digital architecture.

  2. Partner Selectively and Purposefully 
    Not every cooperation creates value. Successful companies analyze their partner portfolios, identify critical gaps along the value chain – and choose deliberately. The question is not: Who can we find? But: Who strengthens our strategic capabilities?

    This also means having the courage to focus. Better a few strong partnerships with real impact – than many weak ones with little effect.

  3. Actively Shape Governance and Culture 
    Strong partnerships do not live off contracts – but off shared responsibility. They require clarity, willingness to confront friction – and the ability to win together. Just as important is the cultural dimension: working as equals, openness to different ways of thinking, and the ability to learn together.

    Leadership today is not only measured internally – but in how organizations orchestrate external collaboration. Companies that master this gain more than efficiency: they earn credibility, speed, and innovative strength. 

Collaboration Is Not a Nice-to-Have – It Is Your Edge

The challenges in the automotive and manufacturing industries are too big, too complex, and too dynamic to solve alone. What was once considered a competitive advantage – control, vertical integration, closed systems – has become a risk.

The winners of tomorrow are not the fastest or the largest. They are the ones willing to build true alliances. With partners who combine technological strength, cultural alignment, and shared goals.

Our study The Power of Partnerships highlights what matters most right now: 

  • Which partnership models truly work
  • Why collaboration is not a soft factor
  • And how companies can not only keep pace with change – but lead it