New partnership between MHP and Adobe

• The American software company Adobe and MHP form a partnership
• The companies are pooling their strengths to support customers when structuring a data-driven, personalized customer journey
• Among other things, the strategic partners are also planning to work closely together in the area of using Artificial Intelligence (AI) in the content supply chain

Ludwigsburg – The management and IT consultancy MHP and the American software manufacturer Adobe have formed a new partnership. The official announcement was made as part of the Adobe Solutions Partner Program on July 17, 2025 at Adobe’s German Headquarters in Munich.

The partnership aims to strategically combine the expertise of both companies in order to provide customers with even more holistic support in the implementation of data-driven and personalized customer experiences along the entire customer journey in the future – from the strategy and platform architecture to operational implementation. While MHP is primarily contributing its long-standing industry, project, and process expertise, Adobe is providing its state-of-the-art solutions, such as the Adobe Experience Cloud.

Markus Wambach, Group COO at MHP, explained: “What makes our partnership with Adobe special is the combination of strategic consulting expertise and cutting-edge technology. Together, we are rethinking the content supply chain and taking it to a new level – through the use of AI, which provides personalized content faster, more efficiently and in a more targeted manner at the right interfaces. This is digital transformation in action for our customers.”

Simple solutions for complex customer needs

In addition to consulting and implementation services, another focus of the work is on jointly developing even better customer experience platforms. “The partnership with Adobe is a milestone in our mission to deliver data-driven, personalized customer experiences. We are working together to create platform solutions for our customers that are not only efficient, but above all customer-centric, while realizing the huge potential of AI,” said Rainer Böhm, Associate Partner and Adobe Partner Manager at MHP.

The partnership with Adobe is a strategic response to a clear client need: Many of the clients already work with Adobe platforms but require process-oriented consulting to unlock their full potential. The MHP approach focuses on delivering tailor-made solutions that align with real business challenges and build on clients’ existing technology landscapes.

Jan Borgwardt, Head of Automotive at Adobe, added: “Technologies such as Content Supply Chains or Generative AI only develop their value if processes, goals and culture are also developed further. A suitable strategy, a smart change process and operational know-how are crucial here. The expertise of MHP creates a strong basis for achieving tangible improvements in efficiency and speed for our customers together with Adobe's technology.”

The new partnership presents big opportunities for companies to deal even better with ever-increasing customer expectations in the future and to rethink customer experiences – on a personal, data-driven, and scalable basis.