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UX Maturity Report

How mature is the user experience of German companies?

How companies are developing UX from isolated initiatives into a scalable business lever. 

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Many companies invest in UX. But without structure, potential remains untapped.

Digital products and services are key to competitiveness today. However, in many organizations, UX is still seen as a “finishing touch” rather than a strategic lever. The MHP UX Maturity Report 2025 reveals the actual state of UX maturity in German companies.

Based on a cross-industry survey of specialists and managers, UX maturity was assessed using the MHP UX Maturity Model, ranging from a complete lack of UX to a strategic UX culture. The result: 46% of companies are stuck at level 3 (“partial UX integration”), with only 2% achieving a truly strategic UX culture.

At the same time, the study reveals significant gaps in resources and structures. For example, 49% rate their UX personnel resources as insufficient, 46% say they do not use a design system, while 95% are convinced that UX has a positive impact on the quality of their products.

The whitepaper combines this data with clear recommendations for action: It shows how roles, processes, and culture can turn individual UX initiatives into a resilient UX organization and how companies can systematically increase their UX maturity with a 6-step plan ranging from inventory to KPIs and pilot projects to broad competence building.

This provides decision-makers and UX managers with a practical roadmap for elevating UX from a project perspective to a corporate strategy—and thus measurably increasing customer satisfaction, efficiency, and innovative strength. 

Key questions addressed in the white paper:

  • How is the current level of UX maturity distributed among German companies: from “no UX structure” to a holistic, strategic UX culture?
  • What does it mean in concrete terms when 46% of companies remain at level 3, and what risks arise from this “partial integration”?
  • Why do 49% rate their human resources and 40% their financial UX resources as insufficient, and how can this be changed?
  • What role do clear UX roles, career paths, and central responsibilities play in the field of UX?
  • How can UX, product management, development, and leadership work together to build a UX organization that has an impact beyond individual projects?
  • Why are design systems, KPIs, and systematic user research essential for higher UX maturity?
  • What does MHP's 6-step plan look like, which companies can use to define their target maturity level, identify gaps, and grow in a targeted manner toward a strategic UX culture?