Customer Relationship Management (CRM) systems are an integral part of today's companies because they provide important data and information. In our MHPDeepDive "Forty countries and ONE view of the customer", we show you how such a complex system can be implemented successfully in 40 countries. Using a concrete example of a German industrial company, we describe how the introduction of a CRM system can be realized not only quickly, but also with a high level of acceptance and measurable success. The combination of a standard solution such as SAP C/4HANA and the industry-specific expertise of our consultants is considered an essential success factor for the implementation of such a global solution.
This MHPDeepDive will be concerned with the following themes, among others:
- What were the challenges and objectives in the project?
- How do we ensure the success of a CRM implementation?
- What have we learned from it together with our customer?
- What advantages has the customer today?
- Why a modular system is the key for positive customer experiences
Speakers:
Andreas Weigel
Senior Manager | CDE
Stephan Jung
Senior Manager | CDE
Andreas Czech
Senior Manager | CDE
<link https://www.slideshare.net/MHPInsights/mhpdeepdive-40-lnder-und-eine-gemeinsame-sicht-auf-den-kunden - - "Opens external link in new window">Presentation from 23th May 2019</link>
<link https://youtu.be/B8x2LnBuxuQ?list=PLvurZAJm0cSnTd5GzqyBcKac-kBTCtdI6 - - "Opens external link in new window">Video from 23th May 2019</link>
