Agricultural & Construction Machinery Day 2026 – Iron & Intelligence

Global competition is putting the agricultural and construction machinery industry under pressure. Chinese OEMs are rapidly gaining ground with fast-paced innovation and competitive pricing. A recent MHP study underscores this trend: customer willingness to buy is rising significantly. For established manufacturers, one thing is certain: this race cannot be won on price alone.

The decisive lever is speed. Companies that accelerate the entire journey—from market demand and engineering through to industrialization and shop-floor production—create a true competitive edge rather than entering a price war. Achieving this requires seamless interaction between product development, production, and logistics, data-driven decision-making, and unlocking institutional knowledge across the entire value chain.

Artificial intelligence turns this transformation into reality. AI enhances engineering and simulation, unlocks industrial knowledge, automates workflows, and opens up entirely new horizons for manufacturing through physical AI. At the same time, it introduces critical new requirements for the security of connected products and smart factories.

At Iron & Intelligence – 3rd Agricultural & Construction Machinery Day 2026, MHP and Siemens will demonstrate how industrial enterprises translate this potential into tangible transformation. Keynotes, practical insights, hands-on workshops, and inspiration sessions combine global market dynamics with concrete approaches for Future Product Creation and Future of Operations.

The New Industrial starts where technology, data, and industrial execution converge. Join us to gain new perspectives, engage in concrete discussions, and network with leading industry decision-makers.