Relevance to Customer
Your compass for customer centricity
On the right track with optimal goals, actions and KPIs
Staying relevant for customers becomes increasingly important in our world full of choices, countless possibilities of customer interactions and intense competition. The disruptive development and digitization have strengthen the fear for companies that their products may become a commodity and relentless. This white paper provides key success pillars that companies need to create on the way for being relevant by choosing the right goals, identifying optimal actions and measuring the correct KPIs.