
Navigating the map of the future
Artificial intelligence is becoming a general-purpose technology—changing what is produced, how it is produced, and what will matter in the future. The trend report shows how AI is recoding the industrial “back end,” while human values such as creativity and empathy make the difference at the “front end.”
How AI is recoding the DNA of the industry
Electricity, water, heat: they are “General Purpose Technologies 1.0” – essential for our lives and economies. But unlike these previous basic technologies, AI is not content with a role as a simple raw material; it is completely reshaping the rules of production.
Value creation becomes data-driven
Around 70% of global new value is already generated by digitally driven business models. Data is refined, products adapt in real time, and the experience replaces the one-time purchase experience with a lasting relationship between humans and machines.
SDM × LAM: From algorithm to action
Software-defined manufacturing decouples production logic from hardware, while large action models translate signals and intentions directly into actions, right down to automated robotics on the shop floor. The result is adaptive systems capable of learning that automate tasks that previously required human interaction.
Rethinking the logics of location
It is not the lowest wage that matters, but the question of where information can be used most intelligently. Companies are monetizing sensor data, bringing internal QA software to market as a product, and networking to form ecosystems: a genuine realignment of industrial competitiveness.
When every word becomes a magic spell
The “universal language of AI” democratizes skills: text becomes code, thoughts become prototypes. Silos are breaking down, collaboration is accelerating—from speech→command to law.
From word to world
AI is becoming the universal language of industry: language→code, language→legal text, and language→machine commands (LAMs) without any “translation losses.” What used to be reserved for experts is now just a prompt away.
Time-to-product is shrinking radically
Teams are bridging disciplinary boundaries and moving faster from idea to prototype: requirements, designs, validation – processes that used to take months are now compressed into days. This unlocks hidden knowledge treasures from corporate silos and makes even sluggish industries agile.
Open factories, new etiquette
In “manufacturing-as-a-service” and open factory scenarios, companies and their software teams share their code. This requires clear rules for quality, IP protection, and collaboration – in short, an Industry 5.0 etiquette that combines technology and cultural updates.
What is at stake in cognitive outsourcing
Google Maps has shown: those who constantly delegate skills such as orientation can lose them over time. The more powerful AI becomes, the more the question of human talents and their optimal area of application arises.
The shallows effect in practice
When every answer is just a keystroke away, there is a risk of losing deep reflection. Constantly delegating to models turns people into passive consumers of algorithmic solutions, with noticeable losses in problem-solving and creativity.
Mediocrity as the default
Generative models average out masses of data, which is both their strength and their limitation. Without conscious countermeasures, average logic eats away at edges, idiosyncrasies, and truly disruptive approaches. Companies need spaces where non-mainstream thinking is explicitly encouraged.
Two antidotes: craftsmanship & human touch
AI-free oases and touch-intensive activities become refuges for creative thinking and empathetic compassion. Nursing professions, for example, still have a very low probability of automation. Empathy remains “robot-proof” and gains in value.
How humans and machines can become a dreamteam
The smarter systems become, the stronger the desire for meaning. Humans and machines operate according to two completely different sets of rules. But that is precisely why they could complement each other perfectly in the future and create unique synergies.
EQ beats IQ, today and even more so tomorrow
Long-term studies show that EQ is four times more important than IQ for professional success. With AI as an “intelligence commodity,” the need for empathy, sense-making, and relationship building is increasing—skills that cannot be automated.
Human leadership instead of KPI domination
Leadership is shifting from controlling to coaching, staging a “we” and translating purpose into everyday life. The 4 I's (Idealized Influence, Intellectual Stimulation, Inspirational Motivation, Individualized Consideration) provide the framework for human-centered leadership in the AI age.
Skill updates for everyone
When expertise is democratized, the value of common rules increases. Companies are professionalizing “interpersonal skills”: conversation techniques, feedback, conflict resolution – so that efficiency gains are not lost to new bureaucratic friction.
A continent does its own thing
With the AI Act, Europe is establishing a globally recognized regulatory framework. Precision, SMEs/hidden champions, and “trust by design” are strengths. From supercomputing to next-gen models – an ecosystem is gaining momentum.
The AI Act as an export hit
The regulation sets global standards: risk classes, audit obligations, and a digital CE path. Critics warn of bureaucracy, but the GDPR effect is becoming apparent – international regulators are already evaluating which passages they will adapt to professionalize their own markets.
An ecosystem with substance and numbers
From open model and data platforms to new foundation models and billion-dollar initiatives, Europe's AI machinery is gaining traction beyond pure cloud dependencies. The decisive factor is the combination of research depth, industry proximity, and capital.
European-style AI economy
Thousands of hidden champions spread value creation more broadly and reduce cluster risks. “Data trust” is becoming a commodity – for example, when clinics prefer auditable EU clouds. And with dual-use innovations, Europe is showing what “democracy by design” can look like in security-critical domains.