MHP was crowned the winner of the German Brand Award 2021 in three categories: in the category "Excellent Brands | Telecommunications & IT" we impressed the jury with our submitted marketing documents – ranging from adverts, clips, studies and white papers through to social media channels and the website. In the category "Brand Communication | Brand Events, Fairs & Exhibitions" we entered our virtual employee event "ONE TEAM AROUND THE GLOBE“. We also received the Best of Best Award in the category "Employer Brand of the Year". In addition to the two other placings, this was mainly due to the excellent overall impression which MHP made on the jury.
During the presentation of the German Brand Award 2021 on June 10, 2021 in Frankfurt Carolin Henssler (Communication), Susanne Klein (Head of Marketing) and Pia Lehrer (Talent Acquisition) accepted the awards on behalf of MHP. "We took part in the German Brand Award for the first time – and are therefore very proud that we are traveling home with three honors," said Susanne Klein, Head of Marketing at MHP. "A strong brand is hugely important for us for several reasons: as a promise to our customers and partners, as a "place to be" for applicants and, above all, as identification for our employees."
The German Brand Award has been presented since 2016 by the German Design Council, a foundation that was established in 1953 at the initiative of the German Parliament. The members of the Council include more than 300 companies, associations and other institutions. The Awards are presented annually in more than 60 categories.