A range of external factors, particularly the climate crisis and many people’s changing lifestyles, have significantly altered the demands on mobility. Nevertheless, our WeTalkData Mobility Study 2020 showed that the mobility transition is still something of a myth: While new mobility options do exist in some cities, these solutions have not been fully rolled out and are not being used very extensively. The main reason for this lack of uptake is the fact that motorized, individual transport options still offer the greatest utility maximization for most people. Unfortunately, the individual interests of mobility users is at odds with the common good. Reducing our dependence on motorized individual transport options will be essential if we are to achieve our sustainability goals.
To move forward, we need solutions that harmonize the quest for personal utility maximization with what is right for the common good. This goal can only be achieved if mobility is understood and digitally organized as a system that consists of several sub-systems. What we need is a mobility operating system (Mobility.OS) that offers a fully digital system for effectively and efficiently connecting all aspects of future mobility. The system needs to be platform agonistic and manufacturer agnostic, applicable to all traffic, and function across regions. If we organize mobility via a system of sub-systems and therefore provide mobility options that are relevant for the future at the same time as reducing our dependence on motorized individual transport, we can enhance the mobility experience for all users, reduce the negative impacts on the environment, and improve people’s quality of life.
During our MHPDeepDive “Mobility.OS: Who is Building the Operating System for Mobility?” our MHP experts and Birgit Priemer, Editor-in-Chief at “auto motor und sport” magazine, will present the results of the new WeTalkData Mobility Study 2021, which was conducted in partnership with German media company Motor Presse Stuttgart. We interviewed several experts in different sectors and conducted a representative survey of 3,000 participants in Germany. Using our findings, we will demonstrate what requirements will apply to future mobility options, what key features make a mobility product relevant for the future, and how a Mobility.OS can contribute to the mobility transition – and ultimately to a sustainable, accessible, and economically stable mobility concept for the future.
Here’s what to expect in our MHPDeepDive:
- We will provide an insight into the new WeTalkData Mobility Study 2021 by MHP and Motor Presse Stuttgart.
- We will explain which requirements will apply to mobility products that are relevant for the future and how mobility operating Systems (Mobility.OS) can contribute to the mobility transition.
- We will clarify who can build mobility operating systems, who has been bold enough to make a start, and, most importantly, who considers it their responsibility to get involved.
Speakers:
- Marcus Willand
Partner, Mobility, MHP
