"Customer enthusiasm through a unique product and brand experience" – Customer experience is a firm component of the Porsche Corporate Strategy 2025. Porsche is one of the leading manufacturers of exclusive sports cars and one of the world's most profitable car producers. Performance, unmistakable design and quality have always been bywords for Porsche automobiles. For the sports car of the future, topics such as electro-mobility, digitalization and connectivity will play a significant role.
In the MHPDeepDive "C/4 HANA SAP Marketing @ Porsche" you will gain an insight into customer experience management at Porsche, and how SAP C/4 HANA can provide support in marketing.
This MHPDeepDive will be concerned with the following themes, among others:
- Insights into the Customer Experience @ Porsche
- Information on the project with SAP Marketing
- Details on the setup and the various delivery stages
- Insights into the challenges
Speakers:
Thomas Ostermeier
Manager | CDE
Andreas Gauß
Manager | CDE
