
Insights
Studies, Success Stories, and Trends – Supporting Your Path to a Better Tomorrow.

Whitepaper
Online Car Sales 2025
More conversion in car sales through optimized sales journeys: Dropout risks, Success factors, Tips

Study
Value Added Services for OEMs
Discover how innovative strategies like Charging Lounges, Automated Pitstops, and Loyalty Programs strengthen customer retention.

Trendreport
The Future of B2B Commerce
People or machines? A race to the bottom or race to the top? Major platforms or specialized niche markets? The future of B2B commerce will require us all to make significant strategic decisions.

21.10.2024
Blog
Data-Driven After-Sales Strategies: How to Keep Mechanical Engineering Profitable
Increase customer satisfaction through optimized After-Sales Services

11.07.2024
Blog
Use of Spatial Computing to Increase Efficiency and Reduce Costs
Spatial Computing: Learn how to revolutionize production and training with mixed and virtual reality!

Top Story
From customer experience to customer growth
How customer experience becomes a vehicle for growth.

02.05.2024
Blog
Green Loyalty: Optimize Your Loyalty Management
Discover how you can use green loyalty to boost your customer retention and combine sustainability with business success.

23.01.2024
Blog
Omnichannel Analytics
Omnichannel Analytics for Seamless Customer Experiences
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Success Story
Immersive platform for INEOS Automotive
Revolutionizing car purchases: INEOS and MHP unveil advanced interactive off-road configurator

23.02.2023
Blog
How Web3 can contribute to a #Better Tomorrow
Decentralization and Digital Ownership
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Success Story
Electrifying – Lotus Eletre meets virtual reality
To stand out in the highly competitive electromobility market with the new battery-powered SUV Eletre, the automotive manufacturer Lotus decided to launch an immersive, interactive product visualization solution. The company relied on the expertise of MHP for the implementation in virtual reality.
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Study
Online Car Sales Study 2023
The new Online Car Sales Study 2023: Digital readiness put to the test