
- Event
Factory Tour: Redefining Manufacturing – More than just a vision
Event data
Alte Härterei im urbanharbor Areal
Schwieberdinger Str. 72-74
71636 Ludwigsburg
Thank you for your interest!
Our Factory Tour is already fully booked. Unfortunately, registration is no longer possible.
The modern manufacturing industry is at a turning point: How can data be collected, standardized, and leveraged efficiently? And how can new technologies be translated into tangible, value-adding products and projects?
Experience it live!
At our exclusive Factory Tour: Redefining Manufacturing – More than just a vision on May 21, 2025, in Ludwigsburg, you’ll gain direct insights into how leading companies like Porsche and Audi are successfully tackling these questions. Join us for an exclusive tour of the Porsche Taycan production line in Zuffenhausen and see how 30 years of expertise and cutting-edge software are shaping the future of manufacturing.
Be inspired by industry experts, partners, and decision-makers who are driving transformation.
What to expect:
- Innovative production processes: Get exclusive insights into Taycan manufacturing
- Inspiring impulses from experts across industry, technology, and consulting – including speakers from AWS and MHP
- Best practices & strategies from leading manufacturers on how to make production future-ready with ready-to-deploy solutions
Agenda & Exhibition
- 09:00 - 09:45 am:
Doors Open - 09:45 - 10:05 am:
Welcome & Setting the Scene
Speaker: Federico Magno | Group CEO | MHP - 10:05 - 10:25 am:
Intro Software Defined Manufacturing
Speaker: Dr. Christian Fiebig | Partner | MHP and Dr. Walter Heibey | Partner | MHP - 10:25 - 10:45 am:
From Megatrend to Practical Implementation: How Volkswagen uses Artificial Intelligence
Speaker: Dr. Sven Lorenz | Head of Group Data & AI | Volkswagen Group - 10:45 - 10:50 am:
Industrial Cloud Solutions: Ready to deploy
Speaker: Michael Appel | Head of ICS | MHP - 10:50 - 11:00 am:
Group Split & Instructions Factory Tour
Speaker: Tiziana Wölbling | Senior Account Executive | MHP und Johannes Störmer | Manager Go-to-Market | MHP - 11:00 - 11:15 am:
Grab Coffee and Lunch - 11:15 - 2:45 pm:
Behind The Scenes – Factory Tour Taycan Assembly (incl. transfer)
Welcome by Jens Brücker | Vice President Plant Zuffenhausen | Dr. Ing. h.c. F. Porsche AG - 2:45 - 3:05 pm:
AWS Insights into Automotive and Manufacturing
Speaker: Chris-Markus Kratz | Global Director Automotive & Manufacturing | Amazon Web Services - 3:05 - 3:25 pm:
How collaborations accelerate efficiences: Magazino and MHP jointly at customers
Speaker: Frederik Brantner | CEO & Founder | Magazino – a Jungheinrich company and Gregor Burkhard | Sales Director | MHP - 3:25 - 4:00 pm:
Coffee Break - 4:00 - 4:15 pm:
The City Reimagined – Digital Transformation of Existing Production
Speaker: Nicolas Bläsi | Product Manager | MHP und Simon Weiß | Manager Customer Success | MHP - 4:15 - 4:30 pm:
MHP x Dürr: Next Level Paint Quality through Holistic Analysis
Speaker: Felix Losch | Head of Sales Digital Products | Dürr and Moritz Gessner | Product Manager | MHP - 4:30 - 8:00 pm:
Recap, Exhibition Area, Networking & Dinner
Speaker: Tiziana Wölbling | Senior Account Executive | MHP and Johannes Störmer | Manager Go-to-Market | MHP
- Industrial Cloud Solutions by MHP:
Scalable, proven software for production and logistics. Optimizes quality, reduces costs, minimizes errors – as interactive overview. - paint_it:
Detection of defects in paint thickness, color and texture in the shortest possible time thanks to intelligent data evaluation. The all-in-one solution for a flawless paint shop. - Sounce:
Reliable anomaly detection in production and development - for error-free processes. - bolt_it:
Improved product quality and efficiency by intelligently analyzed screw process data. - integrate_it:
Unlocked full potential of machine data with seamless integration and automation of production processes. - shift_it/plan_it:
Simplified personnel planning with real-time visualisation of attendances and absences as well as automated temp staffing processes before shifts. - FleetExecuter & Magazino SOTO:
Centralized and manufacturer-independent: VDA 5050-compliant fleet management software from MHP – in cooperation with Magazino. - supply_it:
Digital material flow planning in intralogistics for simplified planning, analysis and optimization – all in one tool. - Apple Vision Pro
The Apple Vision Pro impressively demonstrates how spatial computing redefines the boundaries between the digital and physical world and enables immersive experiences in the corporate world. - Festo miniatur factory:
Software Defined Manufacturing – A showcase showing how the decoupling of software and hardware in manufacturing systems can contribute to increased efficiency and optimized machine utilization.












