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Factory Tour: Redefining Manufacturing – More than just a vision

The Future of Manufacturing – Insights & Best Practices for the Industry of Tomorrow

Event data

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Event location:

Alte Härterei im urbanharbor Areal
Schwieberdinger Str. 72-74
71636 Ludwigsburg

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Our Factory Tour is already fully booked. Unfortunately, registration is no longer possible.

The modern manufacturing industry is at a turning point: How can data be collected, standardized, and leveraged efficiently? And how can new technologies be translated into tangible, value-adding products and projects?

Experience it live!

At our exclusive Factory Tour: Redefining Manufacturing – More than just a vision on May 21, 2025, in Ludwigsburg, you’ll gain direct insights into how leading companies like Porsche and Audi are successfully tackling these questions. Join us for an exclusive tour of the Porsche Taycan production line in Zuffenhausen and see how 30 years of expertise and cutting-edge software are shaping the future of manufacturing.
Be inspired by industry experts, partners, and decision-makers who are driving transformation.

What to expect:

  • Innovative production processes: Get exclusive insights into Taycan manufacturing
  • Inspiring impulses from experts across industry, technology, and consulting – including speakers from AWS and MHP
  • Best practices & strategies from leading manufacturers on how to make production future-ready with ready-to-deploy solutions

Event data

Start:
Event location:

Alte Härterei im urbanharbor Areal
Schwieberdinger Str. 72-74
71636 Ludwigsburg

Agenda & Exhibition

Agenda

Highlights from Top Industry Speakers

  • 09:00 - 09:45 am:
    Doors Open
  • 09:45 - 10:05 am:
    Welcome & Setting the Scene
    Speaker: Federico Magno | Group CEO | MHP
  • 10:05 - 10:25 am:
    Intro Software Defined Manufacturing
    Speaker: Dr. Christian Fiebig | Partner | MHP​ and Dr. Walter Heibey | Partner | MHP
  • 10:25 - 10:45 am:
    From Megatrend to Practical Implementation: How Volkswagen uses Artificial Intelligence
    Speaker: Dr. Sven Lorenz | Head of Group Data & AI | Volkswagen Group
  • 10:45 - 10:50 am:
    Industrial Cloud Solutions: Ready to deploy
    Speaker: Michael Appel | Head of ICS | MHP
  • 10:50 - 11:00 am:
    Group Split & Instructions Factory Tour
    Speaker: Tiziana Wölbling | Senior Account Executive | MHP​ und Johannes Störmer | Manager Go-to-Market | MHP
  • 11:00 - 11:15 am:
    Grab Coffee and Lunch
  • 11:15 - 2:45 pm:
    Behind The Scenes – Factory Tour Taycan Assembly (incl. transfer)
    Welcome by Jens Brücker | Vice President Plant Zuffenhausen | Dr. Ing. h.c. F. Porsche AG
  • 2:45 - 3:05 pm:
    AWS Insights into Automotive and Manufacturing
    Speaker: Chris-Markus Kratz | Global Director Automotive & Manufacturing | Amazon Web Services
  • 3:05 - 3:25 pm:
    How collaborations accelerate efficiences: Magazino and MHP jointly at customers
    Speaker: Frederik Brantner | CEO & Founder | Magazino – a Jungheinrich company​ and Gregor Burkhard | Sales Director | MHP
  • 3:25 - 4:00 pm:
    Coffee Break
  • 4:00 - 4:15 pm:
    The City Reimagined – Digital Transformation of Existing Production
    Speaker: Nicolas Bläsi | Product Manager | MHP​ und Simon Weiß | Manager Customer Success | MHP
  • 4:15 - 4:30 pm:
    MHP x Dürr: Next Level Paint Quality through Holistic Analysis
    Speaker: Felix Losch | Head of Sales Digital Products | Dürr​ and Moritz Gessner | Product Manager | MHP
  • 4:30 - 8:00 pm:
    Recap, Exhibition Area, Networking & Dinner
    Speaker: Tiziana Wölbling | Senior Account Executive | MHP​ and Johannes Störmer | Manager Go-to-Market | MHP

Exhibition

Software Meets Hardware - Interactive Showcases

  • Industrial Cloud Solutions by MHP:
    Scalable, proven software for production and logistics. Optimizes quality, reduces costs, minimizes errors – as interactive overview.
  • paint_it:
    Detection of defects in paint thickness, color and texture in the shortest possible time thanks to intelligent data evaluation. The all-in-one solution for a flawless paint shop.
  • Sounce:
    Reliable anomaly detection in production and development - for error-free processes.
  • bolt_it:
    Improved product quality and efficiency by intelligently analyzed screw process data.
  • integrate_it:
    Unlocked full potential of machine data with seamless integration and automation of production processes.
  • shift_it/plan_it:
    Simplified personnel planning with real-time visualisation of attendances and absences as well as automated temp staffing processes before shifts.
  • FleetExecuter & Magazino SOTO:
    Centralized and manufacturer-independent: VDA 5050-compliant fleet management software from MHP – in cooperation with Magazino.
  • supply_it:
    Digital material flow planning in intralogistics for simplified planning, analysis and optimization – all in one tool.
  • Apple Vision Pro
    The Apple Vision Pro impressively demonstrates how spatial computing redefines the boundaries between the digital and physical world and enables immersive experiences in the corporate world.
  • Festo miniatur factory:
    Software Defined Manufacturing – A showcase showing how the decoupling of software and hardware in manufacturing systems can contribute to increased efficiency and optimized machine utilization.

Speaker

  • Frederik Brantner, Magazino

    CEO & Founder | Magazino – a Jungheinrich company​

  • Jens Brücker, Dr. Ing. h.c. F. Porsche AG

    Vice President Plant Zuffenhausen

  • Chris-Markus Kratz, Amazon Web Services

    Global Director Automotive & Manufacturing

  • Dr. Sven Lorenz, Volkswagen Group

    Head of Group Data & AI

  • Felix Losch, Dürr

    Head of Sales Digital Products

  • Michael Appel, MHP

    Head of New Dimensions

  • Gregor Burkhard, MHP

    Sales Director

  • Christian Fiebig, MHP

    Partner, Digital Factory & Supply Chain

  • Moritz Gessner, MHP

    Product Manager

  • Dr. Walter Heibey, MHP

    Partner, Head of Industrial IOT

  • Federico Magno, MHP

    Group CEO, MHP Management- und IT-Beratung GmbH

  • Johannes Stoermer, MHP

    Manager Go-to-Market

  • Tiziana Wölbling, MHP

    Senior Account Executive

Recap: Factory Tour 2024