Study "The myth of mobility change"

09/07/2020

Thinking and action far apart in cities

Ludwigsburg – WeTalkData, the research joint venture between the management and IT consulting company MHP and Motor Presse Stuttgart, is today publishing a new study on mobility in cities entitled "The myth of mobility change - disruption still lies ahead." For this purpose, 3,000 people from the 15 largest cities in Germany were asked about their mobility behavior and their attitude towards climate change.

 

"People have been talking intensively about mobility change for some years now;", said Marcus Willand, a partner at MHP and one of the authors of the Study. "We were interested in finding out whether the changes in the last few years in public transport and the emergence of digital mobility services have also actually led to a change in mobility towards ecologically sustainable mobility behavior."

 

Birgit Priemer, Chief Editor of AUTO MOTOR UND SPORT and an author of the Study, added: "Our common objective was to produce more than a 'traditional study'. The combination of market research, data science, and journalistic and technical expertise will provide insights which draw a uniform picture of mobility change in our cities."

 

The results reveal a wide discrepancy between the attitude of the respondents towards mobility and climate and their willingness to change their own behavior. For example, 8 out of 10 respondents assume that our mobility will change significantly or even to a very large extent in the next 20 years. However, when asked specifically how their personal use of public transport is likely to change in the next 10 years, their forecast differs far less from the actual situation at present. And this is irrespective of whether public transport or new digital mobility offers are involved.

 

The answers in regard to the choice of means of transport to travel to work are similarly clear: the climate friendliness of the chosen means of transport has by far the least priority. By contrast, 51% of the respondents said that they already act in a climate-friendly way where possible.

 

For the majority of them, the car is therefore the preferred means of transport for getting to work. One reason for commuters is still the time saving: in Berlin, for example, people driving in cars reach their destination on average 29% faster than when using public transport. In Hamburg the actual saving when using a car is 39% compared with buses and trains.

 

The results also show that in individual cities there are already solutions which can make a contribution towards mobility change and, thus, to climate protection. However, they have not yet been able to develop their full potential, i.e. both in public transport and in digital mobility services. The Study examines this situation and outlines some initial key action areas for a successful change in mobility.

 

"The myth of the mobility change – disruption still lies ahead" is the first major study by WeTalkData, a research joint venture between the management and IT consulting company MHP and Motor Presse Stuttgart. The media company not only publishes magazines such as AUTO MOTOR UND SPORT or MOOVE, it also has more than 30 years of expertise in market research. WeTalkData combines the competence of Motor Presse Stuttgart in market research, studies and specialist journalism with the mobility expertise and digitalization know-how of MHP.

 

For more information about the Study, visit: www.wetalkdata.de

 

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