MHP wins prestigious Lünendonk Award!


MHP is the winner of this year's B2B Service Award in the "Performance" category

The awards ceremony was held on Monday, March 31, 2014 as part of an evening gala event in Frankfurt am Main. The is the 4th time that a media jury has recognized the work of business service companies and people with the Lünendonk B2B Service Awards; the awards are divided into the categories "Lifetime Achievement", "Performance" and "Innovation".

MHP was the clear winner in the "Performance" category. Its rapid growth and success - both in the automotive sector and in other sectors - was, in particular, highlighted here. 

The market research company Lünendonk plays a part in the nominations for the B2B Service Awards but it is not, however, involved in the actual selection process. A media jury made up of the who-is-who from the German media industry was responsible for selecting the award winners; a lawyer acts as a trustee, in this connection, as part of the secret and independent selection process from the list of nominees.

The 3 winners of the B2B Service Awards 2014 were chosen by 14 editors-in-chief and business editors from the following German media outlets: ARD/Hessischer Rundfunk, Augsburger Allgemeine, Automobilwoche, Bayern 5 aktuell, Computerwoche, Frankfurter Allgemeine, Handelsblatt, HR Info, n-tv, Stuttgarter Zeitung, Wirtschaftswoche and ZDF.


From left to right: Dr.Oliver Oswald (partner at MHP), Dr. Ralf Hofmann (Chairman of the MHP Executive Board), Ingo Guttenson (Head of Marketing at MHP)

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