MHP as cooperation partner at the Automobilwoche Conference 2019


Smart Data-Car Data: Digitalization in the automotive industry

Ludwigsburg – MHP will participate as a cooperation partner in organizing the Automobilwoche Conference 2019 on Wednesday, 27 February 2019 in Munich. Under the motto Smart Data-Car Data, experts will discuss many interesting questions relating to the theme of digitalization in the automobile industry and what decisive role data will play in this context. Among other things, this will concern AI, autonomous driving and how the car buyer can in the end be won as a customer using smart data.

Smart Data – great potential

Because the connected car generates enormous quantities of data, e.g. in the use of online services, such as service messages in the car, traffic or the search for parking spaces in cities. In this way, the driver obtains real added value. But this benefits in particular service-providers of apps who own the data. What can manufacturers and suppliers do in order to exploit the potential of Smart Data? These and other questions on the topic of changes in the mobility industry will also be examined by Marcus Willand, Associated Partner at MHP. As a speaker at the Automobilwoche Conference, he will provide information on the opportunities and potential of the platform economy. In his presentation "Platforms? Platforms! Mobility in times of digitalization", the focus will be on the changes in the mobility eco-system and the associated profitable opportunities for use: "The digital transformation is developing faster than we can say the words. We must see it as a useful tool in order to successfully deal with the existing challenges in the mobility market. Only then will we be able to offer our customers future-proof solutions," says Marcus Willand. Further information on the Automobilwoche Conference can be found at:

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