Text Mining in the Analytical CRM

09/22/2015 MHPDeepDive

Reconstruct the "voice of the customer" from the unstructured text files

In times of social media and increasing digitalization, the number of structured and unstructured files within and outside a company is continually increasing. The information that is available in your company mostly in the form of unused text has particularly high potential. In our pitstop you can find out how you can effectively reconstruct this information by means of  text mining and in this way learn how to understand your customers better.

What awaits you in this WebSession:

  • Text mining in overview
  • Examples of application of text mining in the context of analytical CRM
  • Methods and tools in text mining
  • MHP offer and references in text mining


Dr. Elena Michel
Senior Consultant

> After you have registered, you will receive the login data with a brief description for the free WebSession by e-mail.

We look forward to welcoming you as a participant.


Beginn: 13:00 (CET)
Ende: 14:00 (CET)

Language: German