Detail

03/12/2020 MHPDeepDive

Integrated cloud platform for digital processes in automotive retail

Recommendations from acquaintances, car show Sundays at local showrooms, online marketplaces and car tests - when deciding to buy a car, customers are using more touchpoints than ever. And they expect 360-degree service: From comprehensive information in the Web to personal consulting at the point of sale on location. Car dealers are successful when they optimally accompany each individual customer on the customer journey and consistently control the sales process right from the start. Above all, this means conveying a uniform image of their own company on all channels, and always sending out the right messages both online and offline. In our MHPDeepDive "OneDealer: How omni-channel retail works today", we will show you what a consistently digital trading process looks like with the all-in-one cloud platform from OneDealer, and how you can efficiently manage the dataflows generated. Furthermore, we will provide an overview of the advantages of an integrated system landscape.

What, among other things, awaits you in this MHPDeepDive:

• Findings: Find out more via a 360-degree customer and vehicle data record
• SAP HANA: How to manage your dataflows in an efficient, scalable and rapid manner
• Digital car trade: One omni-channel platform for all customer contact points
• Added value: The five advantages of an integrated system landscape with OneDealer
• Practical approaches: Increase profitability and customer loyalty through digitalization in trade with MHP

Speakers:

Hartmut Mast
Associated Partner | Competence Center Retail Products & Services

Andreas Herb
Associated Partner | Competence Center Retail Products & Services