Monetization BEYOND

07/15/2021 MHPDeepDive

Off to the subscription economy!

Nearly every favorite of private and institutional investors has one thing in common: they sell their customers access to content and services. Disney+ and Netflix sell access to films and series, Salesforce and ServiceNow to business software, and Cloudflare and Snowflake to IT infrastructure. Investors love these subscription models because they guarantee fairly reliable sales and also achieve high growth potential, e.g. because the entry barriers for new customers are low and the offers can be continually adapted to the requirements based on a large volume of data - along with pricing.

Due to the numerous advantages, more and more established companies are also discovering the subscription model. The first automobile manufacturers are therefore offering, for example, e-mobility charging infrastructure or subscriptions for vehicles. We are also convinced that the future belongs to the subscription economy! However, implementing the new type of monetization in the company is not entirely trivial. We have therefore developed "Monetization BEYOND: Subscription Business", an integrated approach which covers all aspects of a transformation. There are three key phases here: "Understand the Business", "Transform the Business" and "Scale the Business".

In our MHP"Monetization BEYOND" we will not just talk to you along our consulting approach about the enormous potential of subscription models for sales growth and corporate value. We will also examine how the transformation affects your performance indicators, your process landscape and enterprise architecture. We will explain what technological conditions are required for a successful subscription business.

What awaits you in our MHPDeepDive:

  • We will analyze the potential of subscription models and elaborate the advantages compared with conventional monetization.
  • You will learn how subscription monetization is reflected in macroeconomic KPIs and other control parameters.
  • We will show what preconditions you should fulfill in your company.


  • Dominik Kerkow
    Associated Partner, Monetization
  • Dennis Kronig
    Senior Consultant, Monetization


Beginn: 11:00 (CET)
Ende: 11:30 (CET)

Language: German