Detail

11/19/2013 MHPDeepDive

Understanding customer expectations and using social media in a meaningful manner

Current and new trends are posing significant difficulties for companies when it comes to dealing with their customers. The changed customer requirements and expectations will take centre stage, in this connection, with regard to future customer interaction.
As part of this pit stop, you will learn about customer-oriented options relating to the use of social media as well as the possibility to orient these to the current customer lifetime value.

What awaits you in this web session:

• How do customers use social media?
• What do customers expect when it comes to interacting with companies via social media?
• How can customer interaction be offered and controlled in a targeted manner via social media?
• Which best practices already exist?

Speakers:

Joram Lauterbach
(Consultant at MHP l Customer Interaction Management)

Alexander Weippert
(Consultant at MHP l Digital Transformation & CRM Strategies)

 
> Once you register, you will receive an e-mail with the dial-in information and a short description of the free web session.

We look forward to welcoming you to the web session!

(Event language: German)