Analytical CRM as a targeted tool
Given the greatly changed customer needs in times of social media and connected car, goal-oriented customer management is once more the key to success. Analytical CRM enables you to identify high-potential clients and to meet their expectations by using diverse data sources. We will show you specific use cases and how you can implement them efficiently.
What to expect in this web session:
• Overview of analytical CRM
• Use cases along the customer relationship life cycle
• Focus: strategic segmentation by customer value analysis
• MHP offer in analytical CRM
Dr. Horst-Florian Jaeck
Manager at MHP
After registration, you will receive the connection data with a short description of the Web session by e-mail.
We are looking forward to welcoming you as a participant.
Beginn: 11:00 (CEST)
Ende: 12:00 (CEST)