Data Quality & Digitalization

10/25/2016 MHPDeepDive

New challenges regarding the example of customer portals in the automobile industry

In the course of digitalization, more and more automobile producers are setting up portals to make new offers to customer and to initiate digital interaction. This circumstance provides new opportunities and challenges, which are having significant effects on manufacturers' data quality management. In this MHPpitstop, we would like to show you with a use case how the customer experience can be improved by means of structured measures.

What, among other things, awaits you in this WebSession:

  • Introduction to MHP Customer Experience Management 
  • Customer portals in the automobile industry
  • Challenges and opportunities for manufacturers's data quality management
  • The MHP service



Tobias Koch
Manager | Customer Relationship Management

> After you have registered, you will receive the login data with a brief description for the free WebSession by e-mail.

We look forward to welcoming you as a participant.


Beginn: 11:00 (CET)
Ende: 12:00 (CET)

Language: German