MHP will take part in the "Automobil Forum 2016" as a Gold sponsor with an exhibition stand and a workshop on location.
This year's Automobil Forum 2016 will take place from 06.-07.07.2016 at the "Hilton Munich Park" hotel in Munich. Under the main theme "How digitalization is changing the automobile industry", exclusive insights into the strategies of the industry leaders, sound knowledge and best practices, as well as unique networking possibilities, will be given.
MHP will also be represented at the congress, which is being organized by the magazine "Automobil Produktion". Within the framework of a specialist forum "Production and monetization of digital value-added services for the Connected Car", our innovation expert Dr. Oliver Kelkar will develop innovative and efficient approaches together with the participants in a creative workshop.
Networking and digital value-added services are increasingly becoming decisive features for buying cars. In future, over half of the turnover will be generated by digital, data-driven value-added services. But what is the customer prepared to pay for and what does he expect as "basic supply"? When and how should digital, data-driven services be developed by manufacturers and their eco-system? What are they, and how can they be monetized?
These interesting questions will be examined in the workshop, and a range of colorful, gray and eco-system services will be created interactively.
Take part in our specialist forum on the 1st congress day (06.07.2016) at 14:30:
"Production and monetization of digital value-added services for the Connected Car"
Dr. Oliver Kelkar
Associated Partner | Manager, Product & Innovation Management
Visit us also at our MHPstand, our MHPexperts are looking forward to exchanging ideas and opinions with you!
You can find more information on Automobil Forum 2016 and the program > here.
Beginn: 08:45 (CET)
Ende: 15:05 (CET)
EVENT LOCATIONHilton Munich Park
Am Tucherpark 7
80538 München Website: