Analytical CRM

21.06.2016 MHPDeepDive

How you can address the "right" customers!

In view of rapidly changing customer requirements in times of social media and the connected car, target-oriented customer management is once more the key to success. Analytical CRM allows you to identify potential customers and meet their requirements using many data sources. Here, we will show you specific use cases and demonstrate how you can implement them efficiently.

What, among other things, awaits you in this WebSession:

  • Analytical CRM in overview
  • Use cases along the life cycle of customer relations
  • Focus: Strategic segmentation through customer value analysis
  • MHP offer for analytical CRM



Dr. Horst-Florian Jaeck
Senior Manager | Customer Relationship Management

> After you have registered, you will receive the login data with a brief description for the free WebSession by e-mail.

We look forward to welcoming you as a participant.

Event information

Start: 13:00 (CET)
End: 14:00 (CET)

Language: German

Event form