A look through your customer's eyes

01/30/2020 MHPDeepDive

Create the perfect customer experience by means of Customer Journey Mapping

The success of a company lies in its customers' satisfaction – from the initial contact via the purchase to the service processing and back again. Market-leading companies have recognized this fact and try to exceed their customers' expectations on a daily basis. They thus secure their long-term economic success.

On account of digitalization and the societal change, on the one hand the number of possible customer contact points (touchpoints) is increasing, while on the other hand the demands made by customers are also changing. This results in an increasingly complex construct of possible customer trips, and consequently also the task of making a special experience possible for the customer.

In our MHPDeepDive "A look through your customer’s eyes", we will show you how, by means of an efficient method, you can create the ultimate Customer Journey and be able to use this method over the long term.

This MHPDeepDive will be concerned with the following themes, among others:

  • What do you need in order to visualize your customers and the current Customer Journey?
  • MHP Customer Journey Mapping – How can you identify barriers to your customers' current Customer Journey?
  • The goal is the way: How can the Customer Journey be sustainably optimized for an excellent customer experience?


Christian Reiter & Marcel Salzmann
Senior Consultant | Customer Experience Strategies

Alex Artamonow
Manager | Customer Experience Strategies


Beginn: 11:00 (CET)
Ende: 11:30 (CET)

Language: German