Customer Relationship Management

Consistent customer relationship Management (CRM) guarantees a satisfactory clientele. And thus successful business. We at MHP offer you methods and solutions enabling you to develop customers across all the communications and sales channels, and ensure their long-term loyalty. With out solutions, you get the real big picture of your clients. With optimal client-focused processes, equally high-quality staff, and the definition and realization of the right IT solutions. These include the marketing, sales and after-sales processes.

Topics

Customer Relationship Management > Topics

Sales Force Automation (incl. Mobile, Lead / Opportunity Management)

Sales Force Automation by MHP helps your management achieve the necessary transparency in the sales funnel and gives Sales the support required to identify the next opportunity in the customer and prospect base.
In the SAP CRM context, “Sales Mobile Light by MHP" offers cost-effective sales force functions (such as visit reports or customer master data sheet) for mobile offline data management and acquisition on the basis of Adobe Interactive Forms und Groupware Integration.

Campaign Management

Efficiently and effectively optimize your customer acquisition and customer retention activities with professional campaign management by MHP. Special relevant personalization demonstrably enhances ROI on your Sales und After Sales campaigns.

Cross-functional / Data Quality Management

CRM processes are only as good as the quality of the available data – especially the customer data.  We offer:

  • Transparency of customer data quality and specific problem areas
  • Processes and organizational integration for ongoing examination and assurance of data quality
  • Incentive motivation of users and organizations concerned for compliance with the defined processes and data quality goals
  • Simple, robust functions for largely automated improvement of data quality

Selected Service Packages:

  • MHP Value Assessment CRM Data Quality
  • Business Case Development Data Quality
  • Implementation of (automated) data quality functions
  • Guidelines for data quality assurance
  • Process configuration for optimal data quality

Vertical Retail Integration

MHP advises you on design, implementation and use of collaborative processes across all trade levels without system failure:

  • Genuine 360° view of customers and products
  • Improved transparency for benchmarks, data quality and analytic processes
  • Faster and better processes: no double entries, no data loss, availability in real time
  • Improved data quality

(Pro-active) Complaint Management

High customer loyalty is one of the main objectives of effective Customer Relationship Management – satisfied customers are loyal customers and assure high Customer Lifetime Value.
Conversely, this means that early awareness of potentially dissatisfied customers is important in order to pro-actively turn these customers into satisfied – and thus repeat – customers.

SAP CRM Consulting & Solution Implementation incl. Release Change

As SAP CRM Special Expertise Partner MHP offers outstanding and proven expertise in numerous SAP CRM launch and release change projects.
With a SAP CRM project by MHP you profit from:

  • Process improvement via redesign/new design of processes and functions
  • Ongoing use of previous investments
  • High acceptance via intuitive operation of the WebUI
  • System remains in SAP support, decreasing default risk
  • Tried and true MHP tools reduce conversion expense

Selected Service Packages:

  • MHP CRM Value Assessment
  • SAP CRM Launch
  • SAP CRM Release Change
Success Stories

Customer Relationship Management > Success Stories

Success Stories

Customer Relationship Management

Porsche AG
Implementierung SAP CRM

Schöck Bauteile GmbH
Mit neuem CRM-Release schneller ans Ziel
Insights

Customer Relationship Management > Insights

CRM in the Automotive Industry – Case histories, Best Practices and Benefit Potential

Lecture presentation, SAP Automotive Symposium 2009

Dr. Robert Marek (MHP), Berlin, November 2009

 

SAP PRESS: Service with SAP CRM

This book by the authors of Mieschke Hofmann und Partner shows how SAP CRM 2007 can be used to optimally configure and implement your service processes.  The reader is first introduced to the business basics of service management, before learning the new user interface and essential master data. On this basis you receive detailed insights into the functionality of SAP CRM in the service sector — from order management, through mission planning and mobile service, all the way to complaints management. Clear process visualization, numerous screenshots, fundamental customizing defaults and step-by-step instructions give you a clear picture of the possibilities of process configuration with SAP CRM.

You will also learn the critical success factors for the implementation, and profit from a practical example from the automotive industry, as well as tips on operating a CRM system with ITIL.

  • Basic knowledge on Customer Relationship Management
  • Function overview: user interface, guarantee and complaint processing, product service letters, service agreements, service resource planning, SAP Business Communication Management, and more
  • Processes and customizing: service order management, service and repair processing (Inhouse and Field Service), reactive and proactive complaints management, warranty management, and more
  • Critical success factors for the implementation: procedure model, change management, data quality, test strategy
  • Practical example from an actual customer project.

More at www.sap-press.de (incl. sample excerpts)

Kirchler, M.; Manhart, D.; Unger, J.: Service mit SAP CRM. SAP PRESS. October 2010.

Your contact

Customer Relationship Management > Your Contact

Dr. Robert Marek
Partner
Phone +49 (0)151 20301225

> eMail contact